The Station

Photography
Branding
Conceptualization

2024

Year

Roles

The Station is a fictional branding based on the idea that the recently closed Amsterdam based venue“De School” would be re-opening in an new location.

Idea behind this new concept is encapsulating the “free spirit” and familiar feeling that De School brought into a really organized and almost clinical environment, that was translated into their visual identity.

The venue I picked was a fictional abandoned train station in Amsterdam, since it also has alot of the same qualities De School’s venue had, and having the conceptual idea that De School was the journey, The Station is the destination.

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